Instagram’s New Competitive Insights: A Smarter Way to Measure Your Performance

Instagram has quietly launched a new analytics feature that helps businesses and creators see exactly how they compare to others in their industry.

The update — called Competitive Insights — is being added to the Professional Dashboard and is gradually rolling out to professional accounts. For marketers and creators, it’s a long-awaited step toward better transparency and smarter benchmarking.

What Is Instagram Competitive Insights?

Competitive Insights gives you the ability to compare your account’s performance to up to ten similar profiles directly within Instagram. Instead of relying on outside tools, you can now analyze key metrics side-by-side — making it easier to understand how your content, reach, and engagement stack up in real time.

What You Can Measure

Instagram’s new feature highlights several valuable data points that help you identify how you perform within your niche:

• Post engagement: View engagement metrics for other accounts — even when their like counts are hidden.

• Follower growth: Track how quickly your audience is expanding compared to competitors.

• Posting frequency: See how often other accounts share Reels, feed posts, or boosted ads.

  
  

Together, these insights reveal the bigger picture: who’s growing, who’s engaging, and how your posting rhythm compares.

Where to Find It

If your account has access, go to:Professional Dashboard → Competitive Insights

From there, you can manually select up to 10 accounts to monitor and start comparing performance across multiple dimensions.

Why This Matters for Creators and Brands

Competitive Insights simplifies what marketers have been trying to piece together for years: clear, accessible competitor data straight from Instagram itself. By showing you where your growth trends align — or fall behind — this tool helps you make more strategic decisions about what to post, how often, and where to focus your energy.

It’s not about copying competitors; it’s about understanding the landscape so you can create content that performs better.

Final Take

This feature marks a shift toward greater transparency for creators and small businesses. It gives you the data you need to adjust, adapt, and build a stronger content strategy — no guessing required.

At Content Craze, we turn insights like these into measurable growth.If you’re ready to make data work for your brand, let’s build your strategy →